Osman is a strategist at platformGSK, a Publicis agency designed to service GSK’s $1.7bn global consumer health media investments. Osman joined from Zenith UK where, as Group Strategy Director, he advised clients including Royal Bank of Scotland Group, Reckitt Benckiser Healthcare, and 888.com. Prior to Zenith, Osman was Head of Insights at both Maxus (now Wavemaker) and M&C Saatchi agencies, where his focus lay in audience profiling, measurement and marketing effectiveness.
Why I am judging the awards...."It is a privilege to join the judging panel for the OOH awards this year. OOH has always offered fantastic opportunities for creativity, innovation, and good old fashion media sparkle – qualities that will surely see the medium recover strongly from the challenges it has faced during the global pandemic. I’ll be looking out for campaigns that are based on pointy consumer insight, and that reach consumers in interesting and unexpected ways. Above all else, I’ll be looking for touches of media magic that make OOH a mainstay of media strategies the world over."