For the launch of BBC’s new series, the stakes were high to make it stand out.
OOH is proven to build brand fame amongst youth and light TV audiences. Key to our campaign was unmissable, high impact OOH.
The builds comprised of a cluster of 3D bloody stakes – unassuming by day, but as night fell, the Prince of Darkness arose from the stake-impaled canvas. His shadowy silhouette unmissable to those who walked by.
The innovative execution received an amazing response! Driving huge earned reach across social and publisher platforms, trending across Reddit’s homepage and exposure across national and industry press.